Expertise Playbook
Your step-by-step guide to becoming a recognized expert.
1
Foundation
Weeks 1-2
Set up your presence and define your positioning. No content yet—just preparation.
2
Content Pillars
Weeks 3-4
Define 3-4 content pillars you'll consistently create around. This is your expertise territory.
3
Consistent Creation
Weeks 5-12
Show up consistently. Quality matters, but consistency matters more at this stage.
5
Posts/Week
30
Min/Day Engaging
10
DMs/Week
4
Authority Building
Months 3-6
Leverage your consistency into recognized authority. Time to level up.
5
Monetization
Month 6+
Turn expertise into income. Multiple paths depending on your goals.