thrux

SEO, pSEO, GEO & AEO Mastery

From traditional search to AI optimization - the complete playbook

The New Search Landscape

Traditional SEO: Google rankings, keywords, backlinks

pSEO (Programmatic): Scaling content creation with data

GEO (Generative Engine): Optimizing for AI search results

AEO (Answer Engine): Featured snippets, voice search, AI citations

The game has changed. AI doesn't crawl - it learns. Optimize accordingly.

Traditional SEO Foundations

Complete Guide

The Beginner's Guide to SEO

Moz

The gold standard for SEO education. Comprehensive, updated regularly, covers all fundamentals.

Read Guide →
Technical SEO

Google Search Central

Google

Official Google documentation. Core Web Vitals, structured data, crawling, indexing - straight from the source.

Documentation → YouTube Channel →
Case Studies

Ahrefs Blog & Academy

Ahrefs

Data-driven SEO strategies with real case studies. Their academy has free courses worth $1000s.

Blog → Free Academy →
Industry News

Search Engine Land

Breaking news on algorithm updates, industry changes, and expert analysis. Essential for staying current.

Latest News →

Programmatic SEO (pSEO)

pSEO Bible

Programmatic SEO Blueprint

Ian Nuttall

The definitive guide to pSEO. Shows how Tripadvisor, Yelp, and Zillow built millions of pages.

Access Guide →
Case Study

How Nomad List Built 1000s of Pages

Pieter Levels

Real example of solo founder using pSEO to generate millions in revenue. City pages, cost of living data.

Read Strategy →
Technical Guide

Building pSEO with Next.js

Technical implementation of programmatic SEO. Database design, page generation, avoiding thin content penalties.

Implementation →
Data Sources

pSEO Data Mining Techniques

Finding and structuring data for programmatic pages. APIs, scraping, user-generated content strategies.

Learn More →

GEO & AEO - AI Search Optimization

Research Paper

GEO: Generative Engine Optimization

Princeton, Georgia Tech, IIT Delhi

The foundational paper on GEO. Shows 115% visibility improvement using citations, quotes, and statistics.

Read Paper →
AEO Framework

Answer Engine Optimization Guide

Jason Barnard

How to optimize for featured snippets, knowledge panels, and AI-generated answers. Entity-based SEO.

AEO Guide →
LLM Optimization

Optimizing for ChatGPT & Claude

How AI models select and cite sources. Strategies for getting into training data and real-time retrieval.

LLM SEO →
Brand Monitoring

Hoverboard - LLM Brand Tracking

Track your brand visibility across all major LLMs. See when and how AI mentions your company.

Try Hoverboard →

Advanced Strategies & Research

Entity SEO

Entity-Based Search Optimization

Dave Davies

Moving beyond keywords to entities. How Google understands things, not strings.

Entity Guide →
E-E-A-T

Experience, Expertise, Authority, Trust

Google's quality guidelines decoded. How to build trust signals that both humans and AI recognize.

E-E-A-T Guide →
Python for SEO

Python SEO Automation

JR Oakes

Automate technical audits, keyword research, and reporting with Python. Code examples included.

Learn Python SEO →
Link Building

Digital PR & Link Acquisition

Modern link building through digital PR, HARO, and content partnerships. White hat strategies that work.

Link Guide →

Tools & Resources

Screaming Frog

Technical SEO crawler

Download →

Ahrefs

Backlinks & keywords

Try Free →

Surfer SEO

Content optimization

Get Started →

PageSpeed Insights

Core Web Vitals

Test Now →

Schema Markup Gen

Structured data

Generate →

Clearscope

AI content brief

Learn More →

Communities & Forums

Reddit Community

r/SEO & r/TechSEO

Active communities with daily discussions, case studies, and algorithm update analysis.

r/SEO → r/TechSEO →
Slack Community

Traffic Think Tank

Premium SEO community with 5000+ members. Worth the investment for serious practitioners.

Join TTT →
Twitter/X Lists

SEO Twitter

Follow industry leaders for real-time updates and insights. Best place for breaking news.

SEO List →

Courses & Certifications

Free Course

Google Analytics Academy

Official Google courses on Analytics, Tag Manager, and Data Studio. Free certifications.

Start Learning →
Paid Course

The SEO Playbook

Robbie Richards

Step-by-step SEO system used by top agencies. Worth every penny for serious growth.

View Course →
Technical Training

Women in Tech SEO

Free resources and paid courses focusing on technical SEO. Excellent community.

Resources →

Key Takeaways for 2024-2025

AI is eating search: Optimize for both traditional crawlers and AI training data

Entity > Keywords: Build topical authority around entities, not just keywords

pSEO scales: Find unique data, create programmatic pages, but add real value

Citations win GEO: Use stats, quotes, and authoritative sources for AI visibility

Brand = moat: In the AI age, brand recognition is your defensible advantage